When Stephen Titus and his co-founders launched London-based influencer marketing agency Faved in 2022, the creator economy was still proving itself. While major consumer brands had been going all in ...

A first-of-its-kind certification program has launched to increase trust in influencer marketing.

Over the years, influencer marketing has become a significant trend. In B2B IT services marketing, there are different stakeholders who have a considerable ability to influence customer behavior.

If you're only measuring impressions, you're missing most of the value that an influencer campaign creates for your brand.

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. The boundaries between influencer marketing and content marketing ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Do you work in the Marketing, Media & Advertising industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research. The following is a ...

The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B ...

Fifth Third reports that small businesses marketing strategies for Gen Z should focus on authenticity, sustainability, and ...

Unilever increased the number of its partnered influencers from 10,000 to 300,000 in the last two years. This marks a shift ...

Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...

Restaurant brands increased their leverage of influencers on social media to promote products in 2024. The influencers resonated with the Gen Z demographic and helped position brands top of mind, even ...