If you read or listen to the news, you have probably heard about financial troubles at major social media platforms, including LinkedIn, Meta (owner of Facebook and Instagram) and X (formerly Twitter) ...

Are social media comments sections worth it for brands?

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers “want ...

With social search surging, more than half of marketing leaders plan to hire social media search specialists in the next year, ranking it their top recruitment priority New platforms, shifting ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading social media marketing platform, today released its top six predictions for the upcoming year, revealing the social media marketing, customer care, and ...

It’s commonly understood that a successful e-commerce strategy requires a paralleled social media strategy. Today’s consumers look to social media for detailed product information, proof of value and ...

Social media has always been a moving target. Just when marketers think they’ve cracked the code—consistent posting, polished visuals, strong brand voice—the rules shift. Today, the old playbook of ...

Amid the rise of A.I.-generated content, authenticity—and the humans behind it—remain a brand’s most valuable asset. Unsplash+ But reducing the social media management role to content production ...

Microsoft (MSFT) has tapped into social media influencers to help market its Copilot chatbot to a wider array of consumers, according to Bloomberg. According to data from Sensor Tower, Copilot has ...

The MarketWatch News Department was not involved in the creation of this content. Emplifi's predictions are based on insights from the tens of thousands of global brands leveraging the company's ...